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KVD Vegan Beauty Launches First-Ever Lip Gloss Formula

The brand has also launched Everlasting Blush, in 6 super-pigmented shades -- and a new campaign features new 'models.'

By: Beauty Packaging Staff


KVD Vegan Beauty has launched two new products for Spring 2020 — the brand’s first ever lip gloss, XO Vinyl Lip Cream, and Everlasting Blush.

XO Vinyl Lip Cream is a high-pigment formula with a vinyl-like finish. It delivers full coverage color that is unexpected for a gloss.

Everlasting Blush comes in six super-pigmented shades. The micro-milled powder formula is housed in the brand’s black rose-bloom-shaped compact.

The debut campaign features new models, with the theme, “beauty positive rebels.”

Also for the first time, the “people behind the brand” will be featured in ads.

KVD Vegan Beauty’s Education Artistry Trainer, Luis Carrero, is one of the campaign’s stars. See him in the video below.

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